Magnolia Lane Financial Services is pleased to announce the acquisition of Loan Market Group’s national consumer business hub, formerly known as Nodifi. In a move that expands its capabilities into the personal asset finance sector. The acquisition has prompted the formation of a new dedicated division, Magnolia Lane Personal Finance, which will operate alongside its existing commercial asset finance arm.
As part of this expansion, Chris Murray has been appointed Head of Partnerships for Magnolia Lane Personal Finance. Chris will lead a team of experienced asset finance brokers who are well-regarded and widely trusted within the industry. Mortgage brokers and referral partners will continue to work with the same dedicated asset finance professionals they know, ensuring a seamless transition and continuity of service.
Chris joins Magnolia Lane following an extensive tenure as a broker with LMGAsset Finance, Nodifi – as well as with a local Adelaide-based brokerage. His deep industry knowledge and strong broker relationships further demonstrate Magnolia Lane’s commitment to supporting its referral network and enhancing outcomes for clients through a new consumer-focused asset finance stream.
The acquisition is part of Magnolia Lane’s strategic growth plan to provide a full-service asset finance solution to both consumer and commercial clients across the country. The new entity will strengthen its position as a leading finance brokerage, offering end-to-end services across a broader customer base.
“This acquisition represents a significant milestone for us,” said Angus Askew, Director at Magnolia Lane Financial Services. “We’re proud to be extending our offering to better serve everyday Australians, in addition to our highly-valued referral partners and their respective clients, while continuing to deliver the high-quality service our commercial clients know and trust.”
Fellow director Will Overman added: “Magnolia Lane Personal Finance allows us to align with evolving client expectations. Whether it’s a family financing a new vehicle or a business expanding its fleet, we now have the capability and structure to support their needs in-house.”
Andrew Dodwell, also a Director, commented: “This national consumer business has been a strong performer and respected channel in the market. Integrating this into our operations brings both proven referral networks and experienced talent into the Magnolia Lane group.”
Magnolia Lane Personal Finance will focus on consumer vehicle, personal loans, and tailored lending solutions. It complements the long-standing success of Magnolia Lane Financial Services, which has been providing commercial asset finance solutions across a wide array of industries for over a decade.